Hawkfish is a digital marketing firm that was founded by former Twitter CEO Joe Mayschleifer and former Facebook CMO Mike Bloomberg funded. Hawkfish’s marketing team includes a wide range of professionals who understand the complexities of marketing a startup, focusing on leveraging the power of social media. They are dedicated to helping their clients find success by bringing their skills to the table. The company is based in Seattle, Washington. Its offices include a team of creatives, strategists, designers, and developers who help build a website that works on any device.
Gary Briggs’ retirement as chief marketing officer for Facebook
Facebook’s Chief Marketing Officer Gary Briggs announced his retirement last month. The news came in the midst of mounting consumer pressure and regulatory scrutiny of the social network.
Briggs was appointed as the CMO of Facebook in August 2013. His retirement comes after four years on the job.
Prior to joining Facebook, Briggs worked for various companies including Google, PepsiCo, PayPal, and Motorola Mobility. In addition to his marketing roles at the tech giants, he also served on the boards of a few other companies. For example, he sits on the board of Etsy and Petco. He has also been active in the Democratic Party.
Since announcing his retirement, Briggs has not spoken publicly about his plans to return to the company. However, he has been in contact with people who may be interested in an executive position at Facebook. Some of the names he has contacted include former Subway CMO Joe Tripodi and Marriott International’s global marketing chief, Susan Thronson.
It has been a tumultuous year for Facebook. After a series of scandals, it has faced mounting pressure from its consumers. Additionally, the European Union’s General Data Protection Regulation (GDPR) will be in effect later this year.
Biden’s choice of digital ad agency
The vice president’s team has been in touch with a number of firms, both old and new, to make sure the digital ad empire has not yet atrophied. For example, there was a recent report that Bloomberg’s tech juggernaut is in the running. However, the big question is: who will be the one to wield the pen?
A recent ad ointment of the Biden team is Hawkfish, the tech-savvy media tycoon’s latest ad and content-creation behemoth. In fact, according to reports, the Biden team is currently in the throes of contract negotiations. While the deal may not be done yet, the campaign could still be in the running if they can come up with a suitable package.
Hawkfish is a company that has been around since late 2014. It’s a well oiled machine, and in no particular order, they have the digital ad department and their boffo digital content wizards. Despite its modest if not downright snobbish esq presence, they have managed to earn the right to serve as the Biden campaign’s digital ad and content-creation partner. With such a formidable task in hand, it’s no wonder that they’ve racked up an impressive number of awards and accolades.
Keeping the team in-house
Hawkfish is a digital company. The firm was founded by former mayor of New York Mike Bloomberg, who spent tens of millions of dollars on its development. However, the organization has only a few major clients and few notable deals. A search of election data databases turned up no records of major Democratic causes spending any significant sums on Hawkfish services.
As of this writing, no one is exactly sure how much money Bloomberg put into Hawkfish. But a Bloomberg spokesperson did not return requests for comment.
Although it is not clear if the campaign’s decision to hand the keys to the city to Hawkfish was a direct one, the firm is able to make a tidy profit by retaining its employees. Currently, a number of Hawkfish employees are working at the campaign’s headquarters in New York City. While the company does not have a public website, the campaign has posted the necessary requisites on its website.
Among the many projects the company has under way is an anti-Trump digital ad campaign. Bloomberg aims to spend over $100 million on the campaign, according to sources. He has also put $10 million into the House Majority PAC, a Super PAC allied with the Democratic Congressional Campaign Committee.